Advertising on a digital billboard shouldn’t feel mysterious. Whether you’re launching your first campaign or refining your tenth, this FAQ section gives you a practical look at how iDigital Outdoor works, what to expect, and how to get the most out of your investment. Our goal is simple: give you clear answers so you can make confident, informed decisions about your campaign.
Digital billboards display your message in timed intervals, rotating through multiple advertisers. At iDigital Outdoor, your ad appears across the entire network in a rotation, giving you consistent visibility in every market you select.
Pricing depends on factors such as campaign length, markets selected, and the number of creatives you want to run. We offer both short-term and long-term options designed to meet different goals and budgets. If you want exact pricing, we can break it down for you after learning more about your needs.
Once artwork is approved, campaigns can typically launch within 24–48 hours. For time-sensitive messages such as events, countdowns
You’re welcome to provide your own creative assets, but you don’t have to. Our team can design your billboard ad for you, ensuring it meets all sizing, readability, and technical specs. If you already have a design, we’ll review it to make sure it displays clearly and effectively.
Yes. One advantage of digital billboards is real-time flexibility. You can swap artwork, update messaging, add countdowns, or adjust timing during your campaign. This is included in most packages.
Because our network rotates your ad across all locations in your selected markets, you’ll receive exposure throughout the day, every day. Exact impressions vary by slot size, traffic volume and location, but we can share traffic counts and expected visibility for each market.
Our network currently spans North Dakota and Minnesota, with ongoing expansion. Your campaign automatically displays across all active boards within your chosen market. As new locations come online, your campaign benefits immediately at no extra cost.
Almost anything you can communicate quickly: branding, product launches, hiring, events, political messaging, fundraisers, countdowns, sales, and public service announcements. If it needs attention, a digital billboard handles it well.
Short-term campaigns are great for events and immediate calls to action. Long-term campaigns build recognition, credibility, and familiarity. The right length depends on your goals, but we’re happy to walk you through what makes sense for your specific objective.
While billboard advertising doesn’t target individuals the way online ads do, choosing the right roads, markets, and rotation structure allows you to reach specific regions, commuter groups, and traffic patterns. We use market data to help you place your message where it will matter most.